AppLovin MAX revenue calculator
Estimate what your app or game could earn with AppLovin MAX from your daily users, ad formats and audience, and compare it with AdMob, Unity LevelPlay and five other networks.
Calculator for: All networks AdSense Mediavine Raptive AdMob AppLovin MAX Unity LevelPlay
Estimated monthly revenue
$0
Revenue by ad format
Estimates use blended industry benchmarks. Real earnings depend on fill, seasonality, ad placement and user quality.
How networks rank
The same traffic and settings, priced across each network.
12-month projection
Grow your traffic month by month and see where revenue lands.
Show as table
| Month | Traffic | Revenue | Cumulative |
|---|
Work backwards from a goal
Tell us what you want to earn. We'll tell you the traffic you need on each network.
About AppLovin MAX
Facts checked October 20, 2026, with links to each network's own pages.
What MAX is
MAX is AppLovin's mediation platform. Networks bid for each ad impression in real time, and you can add waterfall networks for anything bidding doesn't fill.
MAX includes built-in A/B testing: copy an ad unit's setup, change one thing (add a network, change a price floor) and MAX splits traffic between the two. It shows results once the test group passes 10,000 impressions.
How AppLovin pays
AppLovin pays directly only for earnings from its own demand (AppLovin's Ads Manager and AppLovin Exchange). Each other network you mediate pays you separately (AppLovin payments). AppLovin pays on or around the 15th of the following month (NET 15), once you've earned at least $100. Smaller balances roll over.
How this estimate works
Revenue is daily users × ads per user × fill rate × eCPM ÷ 1,000, summed across formats. The format eCPMs come from public 2024 benchmarks (sources in How the estimate is built). MAX's network multiplier (1.12) and fill rate (97%) are our own estimates, reflecting the extra competition a mediation auction usually brings. They aren't figures published by AppLovin.
How the estimate is built
- Impressions. Traffic × ads shown per user × the network's fill rate. [2]
- eCPM. A base price per 1,000 impressions for each format, adjusted for geography, category, platform and network. [3]
- Revenue. Impressions ÷ 1,000 × eCPM, summed across formats, scaled to days, months and years. Websites use pageviews ÷ 1,000 × RPM. [1]
Sources
Format eCPMs, the geography gap and the iOS/Android gap are set to fall within the ranges in [3], which uses 2024 data, the latest public tables by country. Native eCPMs, category and network multipliers, fill rates and website RPMs are our own estimates: we couldn't find a neutral public source for them. Network entry rules were checked in October 2026 and change often, so confirm them with each network before applying.
AppLovin MAX FAQ
When does AppLovin pay?
Around the 15th of the following month (NET 15), for AppLovin network earnings of at least No. AppLovin pays for its own network's earnings. Every other network you mediate through MAX pays you directly on its own terms. No, any app can use it, but its tools and demand are especially geared to games. For non-game apps, compare it with AdMob in the ranking above. Add strong bidders, place rewarded ads where players need help, and cap interstitials. Our guide to raising app ad revenue covers nine changes in detail.00 (AppLovin payments).
Does AppLovin pay for all my MAX revenue?
Is MAX only for games?
How do I raise my MAX revenue?