Raptive revenue calculator
Estimate what your site could earn with Raptive (formerly AdThrive), check whether you meet its traffic requirement, and compare it with AdSense, Ezoic and Mediavine.
Calculator for: All networks AdSense Mediavine Raptive AdMob AppLovin MAX Unity LevelPlay
Estimated monthly revenue
$0
Revenue by ad format
Estimates use blended industry benchmarks. Real earnings depend on fill, seasonality, ad placement and user quality.
How networks rank
The same traffic and settings, priced across each network.
12-month projection
Grow your traffic month by month and see where revenue lands.
Show as table
| Month | Traffic | Revenue | Cumulative |
|---|
Work backwards from a goal
Tell us what you want to earn. We'll tell you the traffic you need on each network.
About Raptive
Facts checked October 20, 2026, with links to each network's own pages.
Who Raptive accepts
Raptive, formerly AdThrive, is a managed ad network for content sites. In October 2025 it lowered its minimum from 100,000 to 25,000 monthly pageviews, as Search Engine Journal reported.
Audience location matters too. Sites with 25,000 to 99,999 pageviews need at least half their traffic from the US, UK, Canada, Australia or New Zealand. From 100,000 pageviews, that drops to 40%. The calculator checks the pageview minimum. Check your own analytics for the traffic share.
How Raptive pays
Raptive pays ad earnings on a net-45 schedule, aiming to arrive by the 15th: January's earnings are paid around March 15. Payments under $25 (or under $100 for wire transfers) are held until your balance passes the threshold.
How this estimate works
The calculator uses a page RPM of $10.00 for Raptive with a balanced global audience, adjusted for niche and geography. That's our own estimate: Raptive doesn't publish average RPMs. Below 25,000 monthly pageviews, Raptive appears in the ranking as "not eligible yet", with what it would pay once you qualify.
How the estimate is built
- Impressions. Traffic × ads shown per user × the network's fill rate. [2]
- eCPM. A base price per 1,000 impressions for each format, adjusted for geography, category, platform and network. [3]
- Revenue. Impressions ÷ 1,000 × eCPM, summed across formats, scaled to days, months and years. Websites use pageviews ÷ 1,000 × RPM. [1]
Sources
Format eCPMs, the geography gap and the iOS/Android gap are set to fall within the ranges in [3], which uses 2024 data, the latest public tables by country. Native eCPMs, category and network multipliers, fill rates and website RPMs are our own estimates: we couldn't find a neutral public source for them. Network entry rules were checked in October 2026 and change often, so confirm them with each network before applying.
Raptive FAQ
How many pageviews do I need for Raptive?
25,000 a month, with at least half your traffic from the US, UK, Canada, Australia or New Zealand until you reach 100,000 (Search Engine Journal).
Is Raptive the same as AdThrive?
Yes. AdThrive renamed itself Raptive. It's the same company and the same ad management service.
When does Raptive pay?
Net-45: each month's earnings arrive around the 15th, about six weeks later. Balances under 5 roll over (Raptive help).
How do I get to 25,000 pageviews?
Mostly through search traffic built over time. Our SEO plan for new sites is written around exactly that target.